Every seller wants to get the best possible result when they put their home on the market.
Attracting the widest market possible, through a strong advertising and marketing campaign and presenting your property at its best, are some of the keys to success.
From professional styling to targeted social media ads, there are a lot of options. We take a look at the factors that can really make a difference.
Choosing the right agent
Working with the right real estate agent can make a huge difference when it comes to pulling together the best marketing campaign for your property. So, how do you know if the one you’re considering makes the grade?
You should look for an agent with a solid track record of selling similar properties in your area. Don’t be afraid to ask for – and check – references and question them on their most recent results. How they respond to your requests will tell you a lot about what they’ll be like to work with. Do they call you back promptly? Are they courteous and respectful? Can they speak knowledgeably about your area and its recent sales and current listings? And perhaps most importantly, how would they market your property for sale? And who do they think would buy it?
Creating a killer marketing campaign
First impressions certainly count when it comes to marketing your property. With so many listings on the major real estate portals, you want yours to stand out to your target market from the get-go.
A good marketing campaign should include professional photography and great copywriting of your listing to highlight its best features. Including floor plans is always a great option as it can really help prospective buyers get a better feel for the property’s size and layout and whether it fits their needs. And during COVID-19 video has also become more important than ever before.
Preparing and presenting your property for sale
Home staging, also known as home styling, can be expensive, so is it worth it? The answer is – it depends. You need to consider factors such as how your property presents without it, your competition in the marketplace, and the demographic you’re hoping to reach.
Local company, Newcastle Home Staging claims that international research suggests that a professionally styled home will sell up to twice as fast and achieve a price 7-17% higher than a non-styled home. Indeed, a 2019 survey by the National Association of Realtors in the US, where staging is more commonplace than it is in Australia, reported that 40% of buyers’ agents cited home staging as having a positive effect on buyers’ view of the home. Staging the living room was found to be the most important factor for buyers (47 percent), followed by staging the master bedroom (42 percent), and the kitchen (35 percent).
If you would prefer to go the DIY route, your main aim should be making your property as clean, clear and uncluttered as possible, with neutral decor that appeals to your target market. For example, if you’re appealing to a family, the property presentation should indicate this.
Print versus online advertising
Large online real estate portals such as domain.com.au and realestate.com.au dominate the real estate market these days, making it easy to ignore print advertising. But should you? Depending on your target market, there are times when advertising old-school in the classifieds sections of your local paper can be money well spent. This is particularly true if your target market are older people, such as downsizers, who may spend less time online.
Note that a print listing should never replace an online listing but rather be complementary. Often buyers will notice a listing in a local paper and then jump online to research it further. Talk to your agent about whether this approach makes sense for your property or in your local market.
At the other end of the spectrum, targeted social media ads have become an increasingly popular tool for sellers. After all, according to Social Media News, as of June 2020, Facebook had 16,000,000 monthly active Australian users. Facebook ads allow you to target your ad by location, age and demographic and other factors. Social media may not sell your property, but it can certainly draw more attention to your listing.
Other ways to advertise
A good local agent not only has lots of experience in your market – they should also have a database of interested local buyers ready and waiting, along with clear insights into what they are looking for. Their ‘email to’ database can be a great way to generate interest even before your campaign launches. It could even result in an early off-market sale, saving you the hassles and stress of a longer campaign.
Need help selling your property in the Greater Newcastle or Lake Macquarie area? Talk to our expert team.